Search For Hire
Deepak Shukla on Unconventional Ways to Scale Your Agency
A 2026 conversation on agency growth, hiring and entrepreneurship.
View original source Ultrarunner · SAS reserve applicant · Founder
Hi, I’m Deepak Shukla.
I write about doing hard things on purpose: 18th overall at the Winter Downs 200, first in my age group at the 100km di Torino, 30 marathons before I turned 30, an Ironman, a Muay Thai fight in Rio and an application to 21 SAS reserve selection. I also run the Pearl Lemon Group, which I started from my mum’s house in 2016. These are field notes on discipline, from the start line and the office.
★
Clutch 4.8/5
73 verified reviews
Results, from the official records
200 miles
18th overallWinter Downs 200, December 2024 · 69:14:32
Official result ↗100 km
1st M35100km di Torino, March 2024 · 11:46:24 · 11th overall
Official result ↗100 miles
22:43:38South Downs Way 100, June 2024 · finished
Official result ↗Ironman
15:21:35Ironman South Africa, March 2015 · my first full Ironman
Official result ↗
In my own words
My own count, not an official result.
30 before 30
Marathons run before my 30th birthday
Read the story4 in 4 weeks
Four marathons in four consecutive weeks
Read the story25+ countries
Countries I've run marathons in
All endurance storiesWon in Rio
My first Muay Thai fight, Brazil 2014. Unsanctioned bout; watch it yourself
Watch the fight ↗3× TEDx
Talks including Cambridge University
Watch the talks
Start with a story
Four threads run through everything I write.
Selection & military fitness
Applying to 21 SAS reserve selection: the training, the stages and the diary.
ReadEndurance
18th overall over 200 miles, a 100km age-group win, marathons in 25+ countries and an Ironman.
ReadFighting
Muay Thai camps abroad and a fight in Rio.
ReadMindset & discipline
Routines, focus, a lion mentality and the monotony nobody warns you about.
ReadStart with these stories
- Applying to 21 SAS: my reserve selection story
- My first 100-mile ultramarathon: South Downs Way 100
- 100km di Torino: first M35, 11th overall in 11:46:24
- My first full Ironman: South Africa 2015 in 15:21:35
- Winter Downs 200: three days, 69:14:32
- Training Muay Thai and my first fight in Rio
- Cycling Bolivia's Death Road, 2009
- What waking at 4:30am is actually like
Life, running & everything else
Notes on business, life, and the in-between.
Adventure travelTen Days of Private Military Training in Georgia: My 2015 Photo Diary
17 October 2026Read more
Adventure travelTraining for Chicago Marathon While Backpacking Germany in 2009
17 October 2026Read more
Adventure travelCotopaxi, Ecuador 2009: My Hike and Mountain-Bike Day, Not a Summit
17 October 2026Read more
A life lived in motion
Special forces selection, ultramarathons and a fight in Rio — the things I've written about first-hand.
A decade of intentional adventure
- Living in 9 cities (Malaga, Lisbon, Lausanne, Tbilisi, Rio, Turin, Warwick, London & Malta)
- Backpacking across 60+ countries over a decade
- Hitchhiking 1,100km for a stag do in Estonia
- A 24-hour walk to prep for a 27-hour ultramarathon
- 3 TEDx talks delivered, including at Cambridge
- PADI Scuba Diver (20+ dives) & FA-qualified football coach
Field Notes: stories on doing hard things
New stories from ultras, selection prep, fight camps and building a business, when they're written. No schedule, no spam, unsubscribe any time.
By subscribing you agree to occasional emails. See the privacy policy.
How your randomness will be your best strength
| Deepak Shukla | TEDxAstonUniversity
Original publisher sources
Independently hosted conversations and talks
Recorded appearances on other publishers' channels, each linked to the original source. These are speaking and interview credits, not endorsements or client-result claims.
Leaderonomics Indonesia
The Leaderonomics Show with Deepak Shukla
A recent conversation about entrepreneurship and leadership.
View original source
The Focus Bee Show
The Focus Bee Show — Deepak Shukla
An episode whose release was confirmed directly by the host in June 2026.
View original sourceThe day job
I founded Pearl Lemon and have run SEO campaigns since 2016. If you need help with search, you can book a call with me or go straight to the team.
- 4.8/5Clutch — 73 verified reviews
- 3×TEDx speaker — incl. Cambridge University
- 29k+Learners taught on Udemy
- 2016Running SEO campaigns since
- 3Books published
Contact Me
Tell me what you want fixed or grown and I’ll tell you honestly whether search is the right lever for it. If it is, you get a plan and a price. If it isn’t, I’ll say so.
On this site you’ll find my musings about my life, business, relationships, books I’ve read and my philosophies on growth — both personally and professionally.