Hi, I’m Deepak Shukla.
I’m an SEO consultant and the founder of Pearl Lemon. I treat search as a business launch engine, not just a traffic channel — it’s how I built the Pearl Lemon Group from my mum’s house in 2016 into a family of agencies, and it’s what I do for clients across the UK, US and Europe.
- 4.8/5Clutch — 73 verified reviews
- 3×TEDx speaker — incl. Cambridge University
- 29k+Learners taught on Udemy
- 2016Running SEO campaigns since
- 3Books published
Where I can help
Most people come to me for one of three things. Every engagement starts the same way — a call, an honest read on whether search is the right lever for you, and a plan you could run without me if you wanted to.
SEO that brings enquiries
Strategy, content and the rankings that actually get clicked — built around the terms your buyers search, not vanity keywords.
Best for businesses with a site that works but almost no search pipeline.
SEO consultingTechnical and WordPress fixes
Migrations, indexation problems, Core Web Vitals, plugin bloat and the traffic drops that follow a redesign.
Best if you had rankings, lost them, and nobody can tell you why.
Technical SEOTurning traffic into revenue
Conversion work on the pages that already get visitors: the offer, the path to enquiry and the friction in between.
Best if traffic is fine and the enquiries aren't.
Conversion workHow I actually work
Speed and experimentation over polish, and no vanity metrics. It's how Pearl Lemon went from my mum's house in 2016 to a group of agencies, and it's how I run client work now.
Diagnose honestly
A call, then a look at what search is actually worth to your business. If SEO isn't the right lever right now, I'll say so rather than sell you a retainer.
Prioritise ruthlessly
A short list of the things that move revenue — indexation, the pages already sitting on page two, the conversion path — not a 90-page audit nobody reads.
Ship fast, then iterate
I'd rather test quickly and be wrong early than polish for a quarter. My team at Pearl Lemon executes; you see what changed and what it did.
Get a free 10-minute teardown of your site
Send me your site and the one thing you want fixed. I'll record a short teardown of what I'd do first — no pitch, no obligation.
Writing on SEO & growth
What I've learned building an SEO-led agency group.
Life, running & everything else
Notes on business, life, and the in-between.
You Can’t Tell What’s Real Online Anymore: Trust, Reviews, and Getting Found
Ready to scale your business past seven figures?
Hand it to me and my team — or grab 30 minutes on my calendar.
How your randomness will be your best strength
| Deepak Shukla | TEDxAstonUniversity
A life lived in motion
Special forces selection, ultramarathons and a fight in Rio — the things I've written about first-hand.
A decade of intentional adventure
- Living in 9 cities (Malaga, Lisbon, Lausanne, Tbilisi, Rio, Turin, Warwick, London & Malta)
- Backpacking across 60+ countries over a decade
- Hitchhiking 1,100km for a stag do in Estonia
- A 24-hour walk to prep for a 27-hour ultramarathon
- 3 TEDx talks delivered, including at Cambridge
- PADI Scuba Diver (20+ dives) & FA-qualified football coach
Entrepreneurship & Wealth Creation
Building a 7-figure agency from a London desk
- Running Pearl Lemon — a 7-figure digital marketing agency built from my mum's house in 2016
- Launching a SaaS app (Word Pigeon) and failing
- Buying businesses, cloning others, and learning the hard way
- Raising £75k to launch an Ed-Tech platform in 2010
Contact Me
Tell me what you want fixed or grown and I’ll tell you honestly whether search is the right lever for it. If it is, you get a plan and a price. If it isn’t, I’ll say so.
On this site you’ll find my musings about my life, business, relationships, books I’ve read and my philosophies on growth — both personally and professionally.